The name Henderson has been synonymous with the Australian market for almost sixty years. It was a small company until purchased by us in 1996, when we changed the name from Henderson Publishers to Henderson Greetings to reflect the new ownership.
When purchased, we went about the job of rejuvenating the product by seeking designs from England, Europe, and USA. We studied retail methods of presentation and sale as well as consumer psychology to ensure that our product and display methodology created the most positive sales opportunities.
Over the years we have increased our product quality to the stage that many of our customers advise us that it considerably outsells their previous suppliers' product, and whilst we are most gratified by this we continue to supply new product and designs that are most consumer-friendly.
One of our major sources of card designs is Simon Elvin Ltd of England, which is the largest independent manufacturer and supplier of greeting cards and allied product in Britain. Simon Elvin Ltd has a share in our company giving us the strength and access to excellent designs that underpin our ability to provide the marketplace with excellent designs and quality of product which we have printed in Australia.
From our additional sources of designs, we carry at least fifteen other designers' products that together present the most diverse, eclectic, and balanced range of cards etc, in Australia, that will suit any demographic.
Our distribution system commences with order taking by the latest PDE's from bar-coded pockets and transmitted each day to our warehouse for delivery the following day by Australia's most efficient and professional transport companies. In this respect, we believe ourselves to be the most efficient distributer in Australia.
Invoices can be sent electronically to support EDI systems installed as well as in hard copy form.
Our national sales consultants are trained to supply only that which will be beneficial to the customer in design and quantity and our support staff are second to none in this industry. Distribution is from our centrally located location in Melbourne, due to be relocated in February 2008 to new and larger premises in South Dandenong.
In thought and deed, Henderson is uncompromisingly committed to creating mutually beneficial partnerships with retailers across Australia. Our mission statement, in which we passionately believe and about which we are most uncompromising, is "Do that which is best for the customer first".