Line Extensions
This group of cards appeals to those in the 12 to 35 year generally, but can extend beyond this. Such cards defined as lifestyle are those which do not fit into the stock control of birth to sympathy which are captioned to reflect the sending occasions.
Generally this group has little in the way of verses printed within. Henderson generally focuses on the 20+ age group in Lifestyle but does also supply cards that will satisfy the younger age group. In general terms, and also Industry terms, Lifestyle cards cover a maximum of 30% of the total card range. In some circumstances, there will be a greater attraction to Lifestyle in places like specialist card shops justifying larger holdings, but seldom in Newsagencies.
Line Extensions can fit into everyday or be shown separately for effect, and can be grouped with unlike cards to give an alternative sending opportunity that does not fit in with the everyday birth to sympathy celebration. Such cards may be inspirational, general humour, blank, jumbo (large) cards, and who can resist them - dogs and cats etc.
Warm & tender thoughts by Jacklyn Robin Keene provide inspiration.
These rascally characters put loads of fun into any birthday.
Make a statement with these bright, cheerful large scale cards.
Strong, graphic, watercolour images carry sincere messages.